Cartier: From royal jewelry to a timeless watchmaking icon

A birth into the Parisian elite.

Founded in 1847 in Paris, Cartier began as a jewelry house before
to become one of the most influential names in the world of watchmaking.
It was in 1904 that the company revolutionized the wristwatch with the Santos, created
for the aviator Alberto Santos-Dumont. At a time when the pocket watch
Cartier dominates, offering a timepiece worn on the wrist — an innovation
visionary.

Then came the Tank in 1917, designed by Louis Cartier, whose lines were inspired by
Renault tanks from the First World War will become an absolute symbol
of elegance.

A prominent place today
Today, Cartier is one of the most powerful watch brands in the world.
Its strength lies in an immediately recognizable aesthetic identity, where the
Form is just as important as movement.
Unlike other houses focused exclusively on performance
Mechanically, Cartier has managed to impose an artistic vision of the watch. Each model
iconic — Santos, Tank, Crash — transcends its function to become an object of
style.

Cartier and the world of vintage watches
In the vintage market, Cartier occupies an exceptional position. The models of
The 1960s to 1990s saw a spectacular resurgence in popularity. The publishing houses
London-based, the asymmetrical Tank or the Crash produced in very small quantities
today are reaching new heights.
The vintage Cartier watch is appealing because of its timelessness: it does not depend on an effect
It's fashionable. It transcends decades without losing its relevance.
Cartier is not just a great watchmaker; it is a benchmark.
cultural.